Rob McInally

Director of Marketing & Communications Management
Rob McInally

Rob joined North in 2016 and is Director of Marketing & Communications. Rob is responsible for North's global branding and commercial marketing strategies.

Current Role
In his role Rob is responsible for the development and implementation of North’s brand and marketing strategy and overseeing the delivery of those strategies. This includes continually reviewing changes to the market, setting the annual budget, guiding the day-to-day activities of the marketing team covering campaigns, events, digital (web and social media), PR and internal communications. In addition, Rob works with many others around the business to identify new opportunities for the Club.

External Roles
Rob is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.

Background
With over 20 years’ experience in marketing and business development across a number of B2B sectors, Rob has held a number of marketing and business development related roles including brand and reputation management, developing customer insight propositions, new product development, account management and strategic communications.